Email Marketing Campaigns
At Solis Marketing, we create email marketing strategies tailored to your audience, goals, and industry. Whether you're a SaaS brand, a restaurant, a nonprofit, or a B2B business, we help you send the right message at the right time.
What We Offer
We design and manage email marketing campaigns tailored to your goals, whether that’s increasing donations, selling products, onboarding new users, or generating leads. Some clients want a single high-impact email; others need a full monthly strategy. We do both.
Email Strategy Built Around Your Goals
We don’t believe in one-size-fits-all. Need a single campaign? A full monthly sequence? A re-engagement series? We’ll map out the best strategy for your goals—whether that’s more bookings, more donations, or more returning customers.
We use frameworks like AIDA (Attention, Interest, Desire, Action) to write emails that hook readers and guide them to take action.
Custom Email Templates
We design and write templates you can use at key touchpoints:
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Welcome emails
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Thank you after a purchase, donation, or signup
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Follow-ups
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Monthly newsletters
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Promotions or announcements
Automation & Funnels
Need to grow your list or drive more consistent action? We build email funnels that do the heavy lifting, whether that’s getting more sales, collecting emails, or nurturing cold leads.
Email Optimization
We’re not just pressing send, we track performance and optimize over time.
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Subject lines
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Click-through rate
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Deliverability
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Send times
Our Approach to Email Marketing
We don’t believe in sending emails for the sake of it. Every campaign is rooted in strategy, psychology, and data.
Goal-First Strategy
We start by identifying what you want to achieve:
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Lead generation?
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Nurturing existing customers?
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Promoting a new product or offer?
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Re-engaging inactive subscribers?
From there, we choose the right email format, whether that’s a one-time announcement or a multi-step automated series.
Copy Frameworks That Convert (Like AIDA)
One of our go-to frameworks is AIDA:
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Attention: Grab the reader with a bold subject line or hook
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Interest: Build curiosity by speaking to their pain points
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Desire: Highlight benefits and transformation
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Action: Drive them to click, sign up, buy, or reply
This model helps guide readers through the buying journey, especially effective for email marketing for B2B, nonprofits, and SaaS brands.
Email Design & Delivery
We design mobile-friendly emails that are clean, clear, and aligned with your brand. Our process includes:
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Split testing subject lines
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Personalized segmentation
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Strong CTAs
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Easy-to-navigate layouts
Data-Driven Results
We don’t just send emails, we track everything. From open rates to click-throughs to conversions, your campaign’s performance is always in focus.
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Industry Averages:
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Average open rate: 21.5%
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Average click rate: 2.6%
Our Client Results:
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Open rate: 47.65%
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Click rate: 2.73%
We continuously optimize subject lines, timing, content, and design based on what your audience responds to best.
Who We Help
Whether you’re launching a startup or scaling an existing business, we offer solutions for:
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Email marketing for SaaS
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Email marketing for restaurants
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Email marketing for non-profits
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Email marketing for B2B
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And more.
Looking for help with just one impactful campaign? We’ve got you. Want full-service monthly email marketing management? We’ve got that too.
Want to start with email marketing but don’t have any leads (email addresses from your customers)?
We can help. You’ll also get a lead generation funnel to help you collect more emails directly from your site, landing pages, or social media channels.