Marketing Strategy
Are you launching a new product, building a brand from scratch, or need a fresh approach to grow your business? Our marketing strategy services give you a clear, actionable roadmap. At Solis Marketing, we don’t believe in one-size-fits-all strategies. We get to know your goals, your audience, and your market, then craft a plan that actually works. That’s not all. We stay with you during implementation of the strategy.
What Is a Marketing Strategy, Really?
Think of a marketing strategy like GPS for your business. Without it, you might keep posting, emailing, or spending money on ads, but end up nowhere. A smart strategy connects your goals to real results.
If you’ve ever wondered:
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"How do I write a marketing strategy that actually works?"
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"Why is marketing strategy important for small businesses?"
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"What are the key components of a good marketing plan?"
You’re in the right place.
Our Process: Strategy That Works for You
Discovery & Research
We start by learning about your business, industry, and competitors. Whether you're a restaurant, med spa, nonprofit, or ecommerce brand, we uncover what makes you stand out.
Positioning & Differentiation
We define what sets you apart and how to communicate it. This is where we lay the foundation for your brand voice, audience messaging, and market position.
Marketing Channel Planning
Social media? SEO? Email? Google Ads? We identify which channels give you the best return, based on your goals and budget.
Content & Campaign Roadmap
We develop a 3 to 6 month content and campaign plan that covers what to post, when, where, and why. No more guessing.
Analytics & Refinement
We measure what works and adjust the plan based on real performance data.
Strategy Services We Offer
Marketing Strategy Development
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Strategic planning sessions
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SWOT & competitor analysis
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Positioning strategy
Content & Channel Strategy
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Social media content plans
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Email campaign calendars
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Blog & SEO content frameworks
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Paid ad targeting plans
Industry-Specific Strategy
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Marketing strategy for healthcare
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Restaurant marketing strategy
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Real estate marketing strategy
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B2B marketing strategy
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Small business marketing strategy