Social Media Marketing
At Solis Marketing, we don’t just post, we plan, research, test, and optimize. Our Social Media Marketing service is built on real strategy and continuous improvement. Whether you're a small business, restaurant, real estate agent, or healthcare provider, our approach is tailored to your niche and goals.
Our Process
Industry & Niche Research
Before we create anything, we dive deep into your industry. From competitors and trends to your ideal audience's behavior, we analyze what works and what doesn’t. Then we build a custom plan that aligns with your goals, whether that’s brand awareness, foot traffic, or bookings.
Strategy Development
Every client gets a custom social media marketing strategy. This includes your growth goals, content themes, platform selection, and more. Whether you’re looking for visibility, engagement, or leads, we craft a plan that aligns with your business goals.
Monthly Content Calendar
Once we finalize the social media marketing strategy, we move into monthly or weekly content planning. We outline post types, captions, graphics, hashtags, trending audio ideas, and when to post for best results. Also, we implement the right keywords to increase the reach because SEO isn’t just for websites.
Client Collaboration
We review the plan together and guide you through exactly what kind of videos or photos we need from your side. If you're local, we can come to you and capture the content ourselves. Your feedback matters every step of the way.
Content Creation & Posting
From graphic design to writing captions, we take care of it all. We post content consistently and always include powerful CTAs designed to convert. Whether you’re selling a product or booking appointments, we tailor your posts to drive results.
Tracking, Analysis & Optimization
We don’t stop at posting. We monitor key metrics like reach, saves, shares, and conversions. Using tools like Instagram Insights, we identify what works and adjust your strategy accordingly. We stay up to date with trends and work on how to make it work for your brand.
Continuous Improvement
Social media is always evolving, and so are we. From testing different formats (like short Reels) to adjusting tone, visuals, or post timing, we research, experiment, and implement until we find what performs best for your audience.
Why this Strategy Matters
A well-designed grid and aesthetic are important, but they’re only part of the picture. If you want real growth and ROI, your strategy must include:
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Clear content goals
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Keyword optimization
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Engaging visuals & hooks
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Smart content mix (growth, nurture & sales)
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Data-driven decisions
Real Results, Real Clients
From restaurants to real estate and healthcare practices, we've helped clients increase visibility, improve engagement, and turn followers into customers.